English
français
italiano
Español
português
العربية
Jun 11, 2025
Blog
The global snack food industry is thriving, with potato chips and savory snacks driving a market projected to reach USD 67.01 billion by 2029, growing at a 6.11% CAGR from 2025. Consumers worldwide are embracing “snackification,” replacing traditional meals with convenient, portable snacks like single-serve potato chip pouches. This shift demands innovative snack packaging solutions that prioritize portability, sustainability, and flavor preservation. As a leading packaging machine manufacturer, HIJPACK Machine delivers cutting-edge potato chip packaging systems to meet these global trends. This article explores the rise of single-serve packaging, key market drivers, and how HIJPACK Machine empowers brands across regions to excel in the snack industry.
Snacking is a universal habit, with 95% of adults globally snacking at least once daily and 70% doing so multiple times. Potato chips, valued at USD 35.2 billion in 2024, dominate the snack category due to their crisp texture and diverse flavors. From North America’s USD 10.71 billion market to China’s rapidly growing USD 5.15 billion segment, consumers prioritize convenience and variety. Single-serve packaging, such as 1–2 oz pouches, aligns with fast-paced lifestyles, offering portion control and hygiene, especially post-COVID-19 when demand surged 38.3% for potato chips.
HIJPACK Machine supports this global trend with snack packaging machines like the Vertical Form Fill Seal (VFFS) Machine, producing resealable pouches at 60 bags per minute with ±0.5g filling accuracy. Our systems cater to potato chip packaging needs in regions like Asia-Pacific, where urbanization and e-commerce drive demand for portable snacks.
Snack packaging is evolving to meet diverse consumer preferences across regions. HIJPACK Machine aligns with these trends to deliver tailored snack packaging solutions:
Single-serve formats dominate globally, with 2020 surveys confirming their staying power. In Japan, premium single-serve potato chips with exotic flavors like wasabi grew 4.6% in 2023, while India’s market favors 1-oz pouches for on-the-go consumption. These formats reduce contamination risks and appeal to health-conscious consumers seeking pre-portioned snacks. During the 2020 pandemic, single-serve potato chip sales rose 46% globally due to hygiene concerns.
HIJPACK Machine’s Stick Pack Machines produce slim, single-serve sachets (10–50g) for potato chip packaging, ideal for Europe’s convenience stores and Asia’s vending machines. Our machines support metallized films, extending shelf life to 12 months while maintaining crunch.
Sustainability is a global priority, with 60% of consumers preferring eco-friendly packaging. Biodegradable and recyclable pouches are gaining traction, especially in Europe, where the EU’s Circular Economy Action Plan pushes for compostable materials. In Asia-Pacific, brands like PepsiCo adopt resealable, recyclable packs to appeal to eco-conscious Gen Z.
HIJPACK Machine offers packaging machines compatible with biodegradable films, such as PLA-based laminates, reducing environmental impact. Our VFFS Machines integrate modified atmosphere packaging (MAP), flushing pouches with nitrogen to preserve freshness without chemical preservatives, aligning with clean-label trends in North America and China.
Health trends are reshaping potato chip packaging. Globally, demand for baked, low-sodium, and organic chips grew 5.6% in 2024, with Asia-Pacific leading in gluten-free options. Single-serve packs (e.g., 100-calorie portions) cater to calorie-conscious consumers in the U.S. and Brazil, while premium flavors like truffle dominate Europe.
HIJPACK Machine’s Multi-Lane Sachet Machines produce small, health-focused packs with precise dosing for fortified snacks, such as vitamin-enriched chips in Japan. Our systems support high-clarity films for premium branding, appealing to India’s growing middle class.
E-commerce platforms, like China’s Tmall, boosted online snack sales by 20% in 2024, demanding durable, compact packaging. In Argentina and Brazil, localized flavors (e.g., chimichurri chips) require flexible packaging designs. Single-serve pouches with vibrant graphics enhance shelf appeal on digital platforms.
HIJPACK Machine’s K-Cup Filling Machine adapts to e-commerce needs, producing stackable, lightweight pouches for global shipping. Our machines support custom printing for regional branding, ensuring potato chip packaging resonates with local tastes in markets like India and Japan.
The shift to single-serve and sustainable snack packaging solutions presents challenges:
Single-serve formats increase material use, with 40% of global packaging waste tied to food. In Europe, strict regulations push for recyclable solutions, raising production costs by 15%. HIJPACK Machine counters this with packaging machines optimized for lightweight films, reducing material by 10% while maintaining durability.
Sourcing sustainable materials like compostable films faces delays of 8–12 weeks in Asia-Pacific. HIJPACK Machine partners with global suppliers to ensure a steady flow of eco-friendly films, delivering potato chip packaging solutions within 10–15 days for volume orders.
China’s strict labeling laws and Europe’s Green Deal require tailored packaging. HIJPACK Machine’s modular packaging machines adapt to regional standards, supporting multilingual labels and compliance with EU recyclability mandates.
The global snack market offers immense opportunities, with Asia-Pacific projected to grow at 9.18% CAGR through 2029. Single-serve potato chip packaging drives sales in urbanizing regions like India and China, where 60% of consumers prefer portable snacks. Brands leveraging health trends and e-commerce can capture 25% more market share by 2030.
HIJPACK Machine empowers brands with snack packaging machines that scale from startups to multinationals. Our VFFS Machines support high-volume production (up to 100,000 pouches daily), while our prototyping services help new brands in Brazil and Argentina test innovative formats.
As a trusted packaging machine manufacturer, HIJPACK Machine delivers snack packaging solutions tailored to global markets:
Our VFFS Machines and Stick Pack Machines produce single-serve pouches with 99.9% sealing accuracy, supporting weights from 5g to 100g. MAP integration extends shelf life by 30%, ideal for North America’s health-conscious consumers.
We support biodegradable and recyclable films, reducing carbon footprints by 15%. Our machines minimize film waste through precise cutting, aligning with Europe’s sustainability goals.
With clients in 20+ countries, HIJPACK Machine customizes potato chip packaging for local preferences, from Japan’s premium pouches to India’s budget-friendly sachets. Our machines handle diverse films, ensuring compliance with China’s regulatory standards.
From design to production, HIJPACK Machine offers end-to-end services, including film selection and flavor dosing optimization.
To excel in potato chip packaging, follow these HIJPACK Machine guidelines:
Prioritize Portability: Use stand-up pouches (50–100g) with resealable zippers for Asia-Pacific’s urban consumers.
Enhance Sustainability: Adopt PLA-based films to meet Europe’s 2030 recyclability targets.
Optimize for E-Commerce: Ensure pouches withstand 1-meter drops for China’s online retail.
Localize Flavors: Print vibrant, region-specific graphics for Brazil’s diverse market.
The global snack food market is evolving, with single-serve potato chip packaging leading the charge in convenience, health, and sustainability. From North America’s health-conscious consumers to Asia-Pacific’s urban snackers, HIJPACK Machine delivers snack packaging solutions that meet diverse needs. With advanced packaging machines, sustainable practices, and regional expertise, we empower brands to thrive in a USD 126.12 billion market by 2034. Visit https://www.hijcoffeepack.com/ to explore our snack packaging machines and elevate your brand’s global presence.
